Beyond the Script: Profile on JDM

 Janeen loves the power of words – and a story well delivered. 

That love has propelled her career in corporate communications for global organizations and leading companies throughout the United States. It is the synergy of people, place and product that has built trust, loyalty and advocacy - the secret to resilient brands that produce long-term impact.  

Her results include transformative work in sports governance and major golf events, helping resorts and hospitality clients increase market share, building community consensus and engagement for design/build programs and elevating the voices of leadership.  Significant PR projects include The U.S. Open Championship community strategy, Rules Modernization, Distance Insights, the Spa at Pinehurst Grand Opening and the USGA’s Golf House/World Golf Hall of Fame campus launch.

With a strategic mind that is driven by equal parts data analysis and goal achievement, she has been able to successfully identify opportunities while minimizing risk and challenge the status quo.

Her deep connections and expertise in helping golf clients, in particular, stem from more than 20 years for three key organizations: ClubCorp, once the largest owner of private clubs in America and resorts, and most notably, Pinehurst Resort & Country Club; Billy Casper Golf, owner/operator of one of the nation’s largest networks of public/daily fee golf courses, and its subsidiary, Buffalo Communications; and the United States Golf Association.

The well-balanced portfolio of public, private, resort and non-profit association employers gave her a 360-degree view of the golf and sports economy, and a worldwide list of media, business and industry influencers with whom she’s shared thousands of stories. 

She has also successfully guided organizations and their leaders to clarify their purpose, improve their strategic planning and more meaningfully represent their brands to the audiences that matter. 

Janeen grew up in Pennsylvania and lived between the Carolinas and the suburbs outside New York City before making the small town of Southern Pines – in the heart of the Home of American Golf – her home with her husband, Patrick, and their two daughters.  She graduated from Bethany College and studied language and culture at The Sorbonne in Paris.

Janeen is a member of the Public Relations Society of America and the Golf Writers Association of America. With a passion for sustainable landscapes and building projects, she served as a representative signatory to the United Nations Sports for Climate Action. 

She currently serves on the board of First Tee of the Sandhills and has served on the boards of several community organizations including Family Promise, The Red Cross, the Pinehurst Business Guild and others. She is a frequent speaker and has a passion for mentoring young professionals.

Organizations/Associations

United States Golf Association (U.S. Open Championship)

Buffalo Communications (Billy Casper Golf)

ClubCorp

Society of American Travel Writers

Golf Writers Association of America

Public Relations Society of America

Select Travel/Hospitality Clients

  Pinehurst Resort & Country Club (North Carolina - including opening of The Spa at Pinehurst,   Wine Festival, Jazz 'n January, Art of Golf and North and South Amateur Championships)

  Canadian Rockies Golf (Alberta, Canada - Fairmont Banff Springs, Fairmont Jasper Park Lodge,   

Kananaskis Country Club, Canmore Golf and Curling Club, Stewart Creek)

  Sun Valley (Idaho)

  Explore Branson

  Golf House Pinehurst and World Golf Hall of Fame

  Cork Community Spirits

Select Sustainability Programs/Projects

United Nations Sports for Climate Action

U.S. Open Sustainability - The Country Club, Brookline, Mass.

The Grove/The Glade - Golf House Pinehurst Pollinator Gardens

STEM Education/STEM Camps - USGA, First Tee

Greenkeeper Apprenticeship Program

Select Transformative Global Campaigns and Programs

Rules Modernization

World Handicap System

Distance Insights 

Drive, Chip and Putt

We are Golf

First Tee

LPGA/USGA Girls Golf

Speaking Engagements/In the News

The Pilot Newspaper https://www.thepilot.com/business/full-circle-driscoll-comes-home-to-pinehurst/article_b80837b2-f0d9-11e3-a862-0017a43b2370.html

Paradise in the Pines:  https://www.youtube.com/watch?v=Lx_05YSXuE8

Our State:  https://www.ourstate.com/moore-county-nc-drinks-guide/

English Speaking Union:  https://www.thepilot.com/news/features/club-news-english-speaking-union-welcome-usgas-janeen-driscoll-in-april/article_dc7f3a3c-cd93-11ed-882f-932e07ed0b67.html

Bethany: https://www.bethanywv.edu/wp-content/uploads/2023/10/2014_BethanyToday_Fall.pdf